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Daum Kakao Reports First Quarter 2015 Results: Majority of Revenue Derived From Mobile Daum Kakao Reports First Quarter 2015 ResultsRevenue Totaled KRW 234.4 Billion, with 55% Derived from Mobile [Seoul, South Korea - May 14, 2015] Daum Kakao Corp., a leading mobile lifestyle platform provider in Korea, today reported financial results based on consolidated K-IFRS for the quarter ended March 31, 2015. Daum Kakao’s combined revenue for the quarter (consolidated) was KRW 234.4 billion, with mobile revenue accounting for 55% of total revenue. The results confirm Daum Kakao’s status as an emerging mobile lifestyle platform company. * Daum Kakao’s combined revenue for the quarter (consolidated) increased 19% YoY to KRW 234.4 billion, backed by robust growth in multiple areas including ads, games and the commerce. * Revenue from advertising for the quarter was KRW 141.8 billion, an increase of 10% YoY, and revenue from games was KRW 70 billion, an increase of 18% YoY. The commerce sector grew 167% to KRW 15.5 billion. Revenue from Others increased 99% YoY to KRW 7.1 billion.* 34% of the KRW 141.8 billion ad platform revenue came from mobile, including ads from the Kakao platform, mobile search ads, Ad@m and Shopping How Mobile. * KakaoTalk’s commerce platform Gift Shop showed continued revenue growth, driven by substantial increase in product offerings as well as seasonal factors such as Lunar New Year and Valentine’s Day. The nationwide expansion of Kakao Friends brand stores also contributed to the revenue growth.* Increase in Kakao Game ARPU (average revenue per user), resulting from the release of high quality action and RPG games, and the steady growth of sales from KakaoTalk Item Store, KakaoMusic, and KakaoPage also factored into the overall YoY growth. * Combined operating profit for the quarter (consolidated) was KRW 40.4 billion with a net profit of KRW 30.8 billion.Daum Kakao will continue to focus on core business sectors to ensure future growth. Its recent achievement in the O2O area, starting with the launch of KakaoTaxi, has shown to be exceptionally successful. The taxi service is showing rapid growth only a month after launch and has received positive response from both drivers and users. It has already attracted more than 70,000 drivers, surpassed 1 million passenger app downloads, and has received more than 1 million taxi requests. KakaoTaxi plans to strengthen its position as Korea’s premier O2O life platform service by quickly implementing user feedback to further improve service quality while also actively pursuing various marketing opportunities. KakaoPay, already with 4 million users, plans to widen its availability to services such as KakaoMusic, search ad platform, and Sell It--a service recently acquired venture by K Venture Group--in addition to KakaoTalk Gift Shop and KakaoPage where it is already in place, while expanding key partnerships. In the game sector, Daum Kakao will continue to work with local game developers to maximize business opportunities, exemplified by the scheduled publishing of SuperStar SMTOWN in partnership with Chukong in China. In addition, Daum Kakao will be launching a new mobile search service within the KakaoTalk named #Search (Sharp Search), that allows users to search for content and information in context of their conversation. Other O2O services that are aimed to connect online and offline businesses are currently in development for the second half of 2015. # # #[Appendix 1] Daum Kakao Combined Earnings for 1Q 2015 (in millions, KRW) Category 1Q15 4Q14 1Q14 QoQ(%) YoY(%) Total Revenue 234,392 254,046 197,365 -8% 19% Advertising 141,753 165,363 128,688 -14% 10% Game 69,991 68,289 59,273 2% 18% Commerce 15,526 14,284 5,818 9% 167% Others 7,122 6,110 3,586 17% 99% Operating Expense 194,040 188,632 146,749 3% 32% Operating Income 40,352 65,414 50,615 -38% -20% % of Revenue 17% 26% 26% -9%p -9%p EBIT 41,344 62,551 47,134 -34% -12% Net Income 30,846 51,743 40,166 -40% -23% EBITDA 57,744 81,702 62,423 -29% -7% # # # 2015.05.14
Daum Kakao brings Daum Webtoon comics to major Chinese platforms [Seoul, South Korea – April 14, 2015] Daum Kakao (co-CEOs Saehoon Choi and Sirgoo Lee) will begin offering Daum Webtoon content on four major Chinese platforms with the goal of expanding the online comic service globally.The initial launch will be completed by April and will feature over 40 works from proven artists like “Kang Full” and “Hun” as well as promising newcomers. The lineup offers an assortment of Daum Webtoon’s best titles, showcasing the immersive storytelling unique to Korean comics. It also includes several titles that have produced blockbuster movie and TV adaptations. “Secretly, Greatly”, which was recently adapted into a movie starring actor Kim Soo-hyun, is expected to generate significant reader interest due to Kim’s large fan base in China.Daum Webtoon titles will be available on four platforms: Tencent’s QQ.com portal, online comic site U17.com, China Mobile’s Mobile Reading Base platform and the Miram Manhua comic app. The different platforms cover both web and mobile, providing readers with easy access to Daum Webtoon titles at all times.Starting with China, Daum Kakao plans to partner with popular platforms in individual markets to expand Daum Webtoon globally. Wide availability on these platforms is expected to raise the overall profile of Daum Webtoon artists and create additional profit sources including localized movie, animation and game adaptations.Jung-Seo Park, Head of Daum Webtoon, said, “As the popularity of various movie and TV adaptations show, Daum Webtoon titles offer engaging storylines and fully formed characters that should appeal to comic fans worldwide.” Park added, “With the launch in China, we hope to jumpstart another Korean Wave by expanding our global offerings and making Daum Webtoon available on a wide variety of channels.”Daum Webtoon will also actively pursue the US and Japan markets in 2015. Daum Webtoon entered the US market last May by offering titles on Tapas Media's Tapastic.com, and additional partnerships with US content providers are expected. Entry into the Japanese will begin in the second quarter as Daum Webtoon continues its efforts to connect Korean artists and worldwide comic readers. 2015.04.14

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