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Daum Kakao announces official service launch of KakaoTaxi [Seoul, South Korea – March 31, 2015] Daum Kakao (co-CEOs Saehoon Choi and Sirgoo Lee) today announced the official launch of KakaoTaxi in Korea. KakaoTaxi’s service model focuses on providing a convenient and secure connection between drivers and passengers, and users throughout Korea will be able to use the service via the KakaoTaxi passenger app released today. Prior to the launch, Daum Kakao signed MoUs with the Korean National Joint Conference of Taxi Association, the Seoul Taxi Association, the Federation of Korean Taxi Workers’ Union and the Korean Taxi Workers’ Union, working closely with major current operators to deliver an exceptional taxi experience to all parties involved.Once logged in with their Kakao Account, the user’s current location is automatically set as the pick up location, requiring only the input of the drop off location to complete the request. Based on a variety of factors including distance and current traffic conditions, the request is then sent to the best-positioned drivers for ride acceptance. KakaoTaxi’s interface requires minimal menu and location selection, making it easy to navigate from both the passenger and driver’s perspective.Safety and convenience-oriented features are found throughout the service. All drivers are currently licensed taxi operators approved via KakaoTaxi’s application process, and passengers will automatically receive the relevant driver’s name, photo and vehicle information when their taxi request is accepted.During phone calls between driver and passenger, a generated number masks the passenger’s real number to ensure user privacy. Text messaging function is built-in within the KakaoTaxi app, with frequently used phrases including “Arrival in 5 minutes” and “Waiting at pickup location” preset for handy selection. For further privacy protection, all text message exchanges are automatically deleted once the taxi reaches the drop off location.Passengers can also send notifications to KakaoTalk friends that include pick up time/location, drop off location, vehicle information and estimated ride time. The option helps passengers inform other parties of their estimated time of arrival or, in the case of late night passengers, provide peace of mind to friends and family.Once the ride is completed, both parties will have the ability to rate the experience, and drivers and passengers that maintain high ratings will be provided with different benefits. The rating system is expected to discourage unwanted behavior and ensure a high-quality experience for everyone involved with KakaoTaxi.John Jung, Head of KakaoTaxi TF, said, “KakaoTaxi was designed to make the taxi-riding experience as simple and easy as possible by eliminating the need to physically hail taxis or search for taxi service phone numbers.” He added, “Daum Kakao will continue to improve the service so anyone that needs a taxi can use KakaoTaxi to get where they need to go quickly, conveniently and safely.” The KakaoTaxi passenger app is available for download at Google Play store, with an iOS version scheduled for release in April. [END] 2015.03.31
[Press Release] Daum Kakao Reports Fiscal Year and 4Q 2014 Results Fourth quarter revenue totaled KRW 254 billion with operating profit ofKRW 65.7 billion in Daum Kakao’s first earnings release[Seoul, South Korea – February 12, 2015] Daum Kakao Corp. today reported fiscal year and fourth quarter financial results under Korean-IFRS, the first to reflect the merged company’s consolidated earnings,. Daum Kakao’s consolidated revenue for the quarter was KRW 254 billion, and KRW 898.4 billion for the fiscal year 2014. With mobile services comprising of 53% and 49% of the revenue, respectively, the company continued to strengthen its position as the leading mobile lifestyle platform provider in Korea. KRW 254 billion revenue and KRW 65.7 billion operating profit for 4Q 2014 Daum Kakao’s fourth quarter revenue of KRW 254 billion represents an increase of 21% YoY and 15% QoQ. The largest growth was in the commerce platform. Seasonal factors and an increased product lineup in KakaoTalk Gift Store attributed to a robust revenue growth of 171% YoY. Strong performance from advertising platforms including KakaoStory and Ad@m lead to revenue growth of 15% YoY. KakaoGame’s budding average revenue per user (ARPU) lead to 17% YoY increase in game platform revenue. Revenue from “Others”, powered by growth in mobile content platforms such as Daum Webtoon, KakaoPage, KakaoMusic and others, increased 119% YoY.Fourth quarter operating profit increased 71% YoY to KRW 65.7 billion and net profit increased 36% YoY to KRW 50.6 billion.KRW 898.4 billion revenue and KRW 209.2 billion operating profit for fiscal year 2014 For the fiscal year 2014, Daum Kakao’s revenue grew 21% YoY to KRW 898.4 billion. 49% was courtesy of mobile services, with noticeable revenue growth throughout its various platforms, including commerce, advertising and game, contributing to the figure. Operating profit increased 42% YoY to KRW 209.2 billion and net profit increased 10% YoY to KRW 140.3 billion.Strengthening competitiveness in various platforms, including O2O, communication, search and game, to be the focus for 2015Since launching last October, Daum Kakao has developed a number of new business platforms while enhancing its core services. Daum Kakao added interest-based communication services with the launch of Zap, an image-based social media app, and the acquisition of Kid’s Note, a tool for parents to monitor young children’s school activities. The company’s financial services also showed noticeable growth. Mobile payment service KakaoPay currently has three million subscribers and is expected to be adopted by more than 60 retailers. BankWalletKakao, a mobile banking application created in partnership with 16 domestic banks, was released last November and Daum Kakao is planning to grow the user base through various marketing promotions. Eyeing a first quarter launch, KakaoTaxi is in the process of registering drivers for its service, and a revamped mobile search service is in consideration. Recently established Daum Kakao China is expected publish its first title in China during the first half of 2015. Sae-Hoon Choi, co-CEO of Daum Kakao, said, “Since the merger, we have made a number of exciting attempts to ‘Connect Everything’. Various services introduced in 2015 will continue to reflect that vision and will be keystones in the mobile lifestyle platform that Daum Kakao is striving for.” [END] 2015.02.12

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